Included in every KS Media retainer
“Samu and KS Media definitely know their stuff when it comes to YouTube. They helped level up our YouTube strategy at Exit Five and we instantly saw improvement in engagement.”
Dave Gerhardt
Founder of Exit Five
Exit Five
Who We Work With
Portfolio Clients
Adam Robinson
Founder @RB2B
Fibbler
Linkedin Ads Tool
Taylor Haren
Co-founder @ Sales Automation Systems
Nicolas Boucher
Founder @ AI Finance Club
Understory
B2B Growth Agency
Sam Dunning
Founder @ Breaking B2B
Audience Bridge
Newsletter Software
ArborXR
XR Solutions
CoCo AI
WhatsApp Marketing Software
Christian Wattig
Founder @Inside FP&A
Where This Fits
You Get the Whole Channel, Not Just the Thumbnails
The thumbnail and title decide whether the edit ever gets seen, so we design them while the script is being written.
The Problem
Why Good B2B Videos Go Unwatched
The video only gets to compete once the packaging has done its job.
Deliverables
What You Get for Every Upload
Packaging is decided before the edit is locked, so the video can be cut to deliver exactly what the thumbnail promised.
01
Different thumbnail concepts
Several angles on the same video. You choose between ideas, and the color variations come after.
02
Title written with the thumbnail
Written in the same pass as the design, so the two make one promise and the title still matches what people search for.
03
Final designed thumbnail
Built at full resolution and checked at mobile size, which is where most of your buyers will see it.
04
Photography direction
What to shoot, what to wear, and which expressions to capture while the camera is already set up.
05
Thumbnail A/B testing
We test thumbnails on published videos and keep whichever version the click through rate favors.
06
Channel packaging system
The rules behind the designs. Type, color, framing, and the things your channel deliberately never does.
From Kickoff to Your First Video Live
Proof
What Better Packaging Did for These Channels
Client Success Stories
Nicolas Boucher
AI Finance Club
Rick Williams
Coach
Kevin Patrick
Astris Partners
Mick Petersen
Performance Coach
Before You Book
How many thumbnails do we get?
Do we have to be in the thumbnail?
Will they look like every other YouTube thumbnail?
How do you know a thumbnail works?
Can you redo the thumbnails on our old videos?
Who writes the titles?
Can we buy thumbnail design on its own?
What if we do not like any of the concepts?
Book a Strategy Call
What we cover on the call
Which of your videos are underperforming on click through rate
What every thumbnail in your category looks like, and how to break from it
The packaging system we would build for your channel
Which of your old videos are worth repackaging first