Included in every KS Media retainer
“Samu and KS Media definitely know their stuff when it comes to YouTube. They helped level up our YouTube strategy at Exit Five and we instantly saw improvement in engagement.”
Dave Gerhardt
Founder of Exit Five
Exit Five
Who We Work With
Portfolio Clients
Adam Robinson
Founder @RB2B
Fibbler
Linkedin Ads Tool
Taylor Haren
Co-founder @ Sales Automation Systems
Nicolas Boucher
Founder @ AI Finance Club
Understory
B2B Growth Agency
Sam Dunning
Founder @ Breaking B2B
Audience Bridge
Newsletter Software
ArborXR
XR Solutions
CoCo AI
WhatsApp Marketing Software
Christian Wattig
Founder @Inside FP&A
Where This Fits
You Get the Whole Channel, Not Just the Strategy
Strategy is where the channel starts, and every stage after it runs off the plan we build.
The Problem
Why Most B2B Channels Stall After a Few Months
Publishing without a plan gives you a back catalog and no way to tell which videos brought in buyers.
Deliverables
What You Walk Away With
Six documents built around your market, specific enough that a new hire could run the channel from them.
01
ICP and demand research
We talk to your sales team, read your CRM notes, and look at what your buyers search for on YouTube and Google.
02
Competitive channel teardown
What the channels competing for your buyer rank for, and which topics none of them have covered.
03
Positioning and channel angle
The claim your channel is built around, and the proof points each video supports.
04
Three month content plan
Titles, formats and priority order for your first quarter, sequenced so early videos set up the later ones. Results are planned on a six to twelve month horizon.
05
Packaging system
Title and thumbnail frameworks so every upload earns the click without drifting away from how you want to be seen.
06
Measurement plan
Which metric to watch at each funnel stage, and a reporting setup that ties uploads to booked calls.
From Kickoff to Your First Video Live
Proof
What Happened When the Strategy Came First
Client Success Stories
Nicolas Boucher
AI Finance Club
Rick Williams
Coach
Kevin Patrick
Astris Partners
Mick Petersen
Performance Coach
Before You Book
Who do you work with?
What do we actually get at the end?
How long before the first video goes live?
What if our audience is tiny?
How quickly does it start producing leads?
What do you need from our team?
How do you decide what we should publish?
Does this work if we have no channel yet?
We already have a content strategy. How is this different?
How do you measure whether the strategy worked?
Book a Strategy Call
What we cover on the call
Where your buyers already look for answers on YouTube
Which topics your competitors have not covered
What your first quarter of videos would be
Whether YouTube is the right next channel for you